Illustration system for the Jus'so Café brand in the city of Ibagué, Colombia
I created this illustration system that is meant to coexist in various formats and applications of the brand, the product menu as a starting point and then carried across its visual communicaiton.
I took inspiration in elements that represent the brand, such as animals, landscapes and the culture of the region, and used a range of bright colors that give life to the brand.
Ibagué Tolima — 2023
Color Palette
Sketches
